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City Branding Guidelines

The development of the City of Georgetown script G logo was the result of a multi-stage process in 2005. The initiative to create a city-wide brand came from the City’s Main Street Advisory Board, whose members secured funding for a new brand from the City Council in 2004.

Below is the Logo Usage Guidelines which were developed in 2005 that represents the City’s continued effort to create a consistent, professional image which will be used in all City developed correspondence.

Most Beautiful Town Square in Texas

The Most Beautiful Town Square in Texas marketing slogan and insignia were created in 2011 by the City of Georgetown, Texas to be used for tourism marketing and promotions. The Trademark Usage Guide provides background on the development of the marketing slogan and insignia, as well as guidance on the use of the Trademark in advertisements or on promotional items or apparel. A separate Licensing Agreement contract must be executed for non-City organizations or businesses interested in using the Most Beautiful Town Square in Texas insignia in advertisements or on promotional items or apparel.