Business Outreach Effort Teams City and Chamber
Georgetown’s economy is growing with new residential and commercial developments, increasing population, and new businesses. Another factor in Georgetown’s growth that may be less visible, but no less important, is the success of existing businesses. The growth of existing businesses boosts the local economy as they hire more employees, add locations, or invest in facilities.
Understanding the opportunities, issues, and concerns of these businesses is the focus of the City of Georgetown and the Georgetown Chamber of Commerce as they partner to reach out to local businesses. The City’s Economic Development Department and Chamber leaders are initiating a new outreach effort by contacting and meeting with business leaders from a variety of sectors. Outreach teams include City Economic Development Department staff and volunteers from the business community who have served as past chairs or vice chairs of the Chamber of Commerce Board of Directors. Volunteers have completed training in order to participate in the program.
In meeting with local businesses, the teams from the Chamber and Economic Development will be learning about company backgrounds, the impact of workforce availability, market influences, supplier proximity, and local services such as transportation, safety, and utilities. The teams will be using a survey to gather information.
Conchita Gusman, program manager for the City Economic Development Department, says, “The purpose of the effort is not just to complete a survey, but to establish and continue a face-to-face relationship. We want members of our business community to know we appreciate their choice to continue doing business in Georgetown and when they have questions about growing their business, they have access to their business retention team member.”
There are ten teams with two members each slated to conduct one visit per month. The outreach effort is starting this month with the first contacts to businesses and initial meetings.