Georgetown Wayfinding and Signage Master Plan
In June 2003, the City Council of the City of Georgetown adopted the Downtown Master Plan. One element of the plan calls for a coordinated system of wayfinding and public signage to get vehicles and pedestrians to and around downtown by providing a hierarchical system of signage and symbols.
Coupled with the need to provide a wayfinding system for downtown, the City also recognized the need to provide a consistent and coordinated system of signs city-wide. This need is a result of rapid population and geographic growth of the City and the corresponding development of many new public amenities throughout the community.
Another goal of the wayfinding and signage master plan is to provide a mechanism to direct vehicular traffic to residential subdivisions still in the process of building new residential homes. This component of the wayfinding plan addresses the City's desire to eliminate so-called "bandit signs" that have been used by home builders to direct potential buyers to their products.
Finally, the City wanted to identify the entry points into the community along major roadways with welcoming signage that announces the arrival of residents and visitors into the City of Georgetown. Existing dilapidated entry signs will be removed as a part of this plan.
In order to address all of the aforementioned goals, the City contracted with Babendure Design Group in August 2004 to assist in the development of the wayfinding and signage master plan. Babendure worked in consultation with an advisory committee of city staff, city board and commission members, TXDOT staff, Williamson County staff, Southwestern University staff, and Georgetown Heritage Society board members to develop the plan. The draft plan was presented to and approved by the City Council on March 22, 2005.
Because many of the major thoroughfares in Georgetown are State of Texas controlled roadways, it is important that the City's wayfinding and signage master plan conform to the State's requirements for sign placement within their rights-of-way. To that end, the City has worked diligently with the State Department of Transportation (TXDOT) throughout the development of this plan. At the time of publication of this document, TXDOT approval of the placement of City of Georgetown wayfinding signs within their rights-of-way is still pending.
Download the Master Plan
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