Georgetown seeks resident input for branding research process

Mar 17, 2021

Georgetown has partnered with North Star Place Branding + Marketing to develop a community brand for marketing the area to visitors, residents, and businesses in the year 2021 and beyond.

“We want to hear from everyone in Georgetown about what makes our community special, so we can celebrate what we love about our community and share that with others,” City Manager David Morgan said. “Having a complete brand is a critical step toward positioning the City as a trusted, valued, recognized voice in our community and moving forward on the work we started with our 2019 communications audit.”

Toward this end, North Star developed a customized, communitywide, online survey. The questionnaire has been carefully crafted to determine Georgetown’s strengths, weaknesses, challenges, and opportunities. All who live and/or work in Georgetown are invited and encouraged to participate in this important community-wide initiative.

“We have partnered with more than 250 communities across North America, and I can’t emphasize enough the importance of insights gleaned from community members,” North Star CEO Will Ketchum said. “The heart of Georgetown’s brand will be what makes the community special, so it can stand out in the marketplace. And one of the best places to find that figurative nugget of marketing gold is in the hearts and minds of the people who call Georgetown home.”

The survey can be found at www.gtxbrand.com. Surveys can be completed online and submitted electronically. Printed surveys are available at City Hall, 808 Martin Luther King, Jr. St.; Georgetown Municipal Complex, 300-1 Industrial Ave.; Recreation Center, 1003 N. Austin Ave.; and Visitors Center, 103 W. Seventh St.

Surveys must be completed and submitted before April 8.

People interested in learning more about Georgetown’s branding initiative can visit www.gtxbrand.com. To learn more about North Star Place Branding + Marketing, go to www.northstarideas.com.

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